day 81




digital darwinism 3: architectures gone awry

Eye Candy #2. Built in 1994, this Scenic Drive mansion seems to
have come through a time machine from 17th-century Transylvania.

Yesterday we learned that evolution in the

computer industry is driven by chaos.

Microsoft makes it look easy: simply gain a

dominant share of the OS market through hard

work, tough marketing, ruthless wheeling and

dealing, and good fortune in Washington D.C.,

and then sell razor blades to a growing Windows

tribe. Once mainstreamed, Microsoft products

can theoretically follow a technology path like

a straight-shooting rifle - from point A to B,

according to plan.

In reality, most of Microsoft's (and other

FutureBusinesses') success has come from

surviving the dog-eat-cyberdog jungle rather

than from artfully executing a carefully laid

plan. This may be obvious to the stock market

investor, but to us geeks it might seem that

the computer industry is going somewhere in

particular. In fact, the jungle has taken its

toll on technology, too, and geeks like us

don't know where the industry is going. Just

like the architects who build weirdo houses in

Carmel, the architects of the computer industry

don't have a clue. They simply follow fashion

and second-guess trends like everyone else. Not

only has marketing success been achieved

without a clue, but most of the technology

successes in use today are the result of a

clueless industry.

digital darwinism 1 2



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