day 36




beach blanket babylon 3: rock concert for capitalists

My $225 registration fee was rewarded by John

Naisbitt and Rosabeth Moss Kanter. Maybe they

lacked the humor of politicians and

entertainers, but they had actually thought

about some important issues. Take Naisbitt's

shocking revelations about the 21st century.

According to Naisbitt, Asia is already driving

the global economy. And, Asia is being driven by

57 million ethnic Chinese who live abroad, but

still maintain family ties in China. This

"Mafia" controls 80% of foreign investment in

mainland China. They alone are the 3rd largest

economy in the world! They make Japan look like

Ireland. This is the force that will shape the

next century, the Asian Century.

Here is Naisbitt's lessons for the future. First,

Asian governments have stepped aside and

given entrepreneurs more leniency than we have

in the USA. Thousands of USA-educated and SV

trained engineers are returning to Asia to

compete with SV. This bodes ill for SV.

Second, Asia has surpassed the West in

sophistication, education, and ethnic diversity.

They have the best hotels, highest buildings,

most efficient and safest airlines, highest

savings rate, and most flexible government

structures. This bodes ill for Americans.

Third, they are Easternizing the West, rather

than the reverse. Gordon Wu recently gave $100

million to Princeton University. Much of the

western economy is controlled by the Chinese

Mafia, via Wall Street. Money will speak even

louder in the 21st century. This bodes ill for

the West.

Couple Naisbitt's statistics with Kanter's main

theme, and you have the outlines of a new

world. "What makes the world go 'round is the

desire to go shopping," says Kanter. As

countries develop, their population graduates

from buying food in restaurants, to buying

clothes, then appliances, then cars, and

finally, to taking vacations. Travel-related

industries are 20% of the USA economy, for

example. With 1.2 billion potential consumers,

China will determine the products, not the

West. The profile of the future computer user

will be shaped by people who currently do not

even drive cars.

A market-driven company can gauge where a market

is in the hierarchy by comparing this hierarchy

with the current state of the consumer in a

given country. When the appliance wave passes,

the car wave is just around the corner. China is

building lots of restaurants.

Looking like the Quaker Oaks pilgrim, but moving

and speaking like Bette Midler, Rosabeth belted

out this idea: FutureBusinesses must develop the

3 C's: concepts (brain power), competence

(ability to execute), and connections (leverage

and partner). The problem for the West is that

Asians are doing these better than anyone else,

although software development is (temporarily)

dominated by Americans.

There is more.

beach blanket babylon: 1 2



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