day 50




microsoft smells $$s 7: i promised pictures

Yesterday, we showed Table 1, which contained

numerical data for the learning curves shown

below.

Figures 1 and 2 show the effects of learning

rates on the ability of a technology to muscle

its way into the mainstream. A sharply declining

curve in Figure 1 corresponds with a rapidly

rising mainstream curve in Figure 2. Without

low values of P and B, a technology such as

software and packaging gets nowhere fast. Stuck

in low gear, it is left behind by some other

technology.

Think of each technology listed in Table 1 as an

axis in an innovation hyperspace. A

point represents product in such a hyperspace.

Low innovation corresponds to a product point

near the origin. Conversely, a product point

located a long way from the origin may mean a

product lies outside its limits of innovation.

The problem with over-the-wall products like

PDAs is that they lie too far from the origin in

innovation hyperspace.

Figure 1. Learning curves for some important technologies.
These were derived from the parameters in Table 1.

Figure 2. Mainstreaming curves derived from Figure 1. Some
technologies simply take too long to mature, resulting in a
barrier to an innovative product.

microsoft smells $$s 1 2 3 4 5 6



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