day 83




digital darwinism 5: accidental empires

Eye Candy #4: Except for a heavy bombing in WWII and a
remodel job in 1871, the tower at Cortachy, Scotland hasn't
needed much in the way of architectural evolution over the
past 400 years.

Yesterday we learned that the computer industry

is a jungle of Darwinian architectures.

Robert Cringley writes in Accidental Empires:

"The boys of Silicon Valley make their

millions, battle foreign competition, and still

can't get a date." If this does not prove that

the computer industry is a messy place governed

by serendipity, ruined plans, and machine-gun

artists, then I will have to convince you with

a more detailed technical argument. Here goes.

Charles Elsener, the fourth-generation

descendant of the inventor of the Swiss Army

knife, supervises 900 workers who churn out

110,000 knives per day. In 1909

great-grandfather Karl Elsener named the

company "Victoria" after his mother, but

he changed it to "Victorinox" when stainless

steel was invented in the 1920s ("inox" refers

to stainless steel). With the exception of this

small perturbation, Victorinox has been

replicating the same design since the 1890s.

The Swiss Army knife is based on a simple

architecture that permits tools such as can

opener, screwdriver, nail file, and toothpick

to easily be mixed and matched in 800 different

variations of the same design. In short, the

Swiss Army knife has a solid architectural

basis leading to a solid design that has made

millions for the Elseners. The architectural

underpinnings were so good that there has been

little to change in 100 years. The Swiss Army

knife hits the bull's-eye like a rifle shot.

digital darwinism 1 2 3 4



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