day 98




alice in wired world 2: internet tv - again

I know I keep harping on the Internet TV

thing. Maybe I protest too much, but it is big

enough to threaten my livelihood-- computing.

As Peter Cristy, President of MicroDesign,

writes, Internet TV will slow down the PC

industry. Cristy predicts that the $300 web

browser from Sony, Philips, and others, will

take a major bite out of the home PC segment.

Keep in mind that there are 24 million TVs sold

each year, and about 40% of the 40 million

computers sold each year end up in homes.

Internet TV could take a 16 million bite out of

PC sales. If so, this spells doom for Apple,

Packard-Bell, Compaq, and IBM. It also spells

trouble for Intel, because most of these

gadgets have MIPS processors instead of "Intel

Inside."

When television began its rapid ascent into the

mainstream circa 1955 many industry insiders

wondered where the content would come from. Who

was going to fill the airwaves with

programming? Now we know: the government-

regulated airwaves became a toxic dumping

ground for B movies, mediocre stageshows,

advertisements, and lowest-common-denominator

sitcoms.

There was much more airtime than creativity.

This led to a "mediocrity spiral": the number

of viewing Joe Lunchbuckets went up as the

quality of programing went down. Declining

quality led to more Lunchbuckets which led to

more consumerism which led to a greater decline

in quality. About the only thing that improved

was the sophistication of advertising. Will

this happen to the Internet?

My guess is that the huge demand for eye candy,

sleeze, and general waste byproducts will

seduce the content providers into giving the

Joe Lunchbuckets what they want. Beer

commercials on the I-way are the least of my

worries. What concerns me more is the general

decline in the Web as the masses start tuning

into the Internet. Just as the ARPANet declined

when business discovered the Internet, so will

the Web decline as Couch Potatoes begin

consuming large quantities of Wired World.

alice in wired world 1



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