day 38
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beach blanket babylon 5: the main event ![]()
As the sun began to beat on my head and the Bayshore traffic began to build up between me
and home, the concert reached the main
event. The industry panel allowed real SV people
to talk. Amelio and McCracken were the only
worthwhile voices, however.
Gil Amelio, fresh from his first 100 days at
Apple, painted a picture of life in the year
2008. It has computers everywhere. They are in
mirrors, cars, houses, roads, telephones,
underwear, etc. The future is apparently very
bright for Intel.
What about Apple? Well, Apple will be doing
software - agent software that will be needed to
make everything work. Amelio quoted Don Norman,
"The most profound technologies are the ones
that disappear." Is he talking about Apple?
Even though they had heard it all before, the
crowd loved it.
McCracken was perhaps the most profound. He
identified four trends that will define SGI into
the future. First, it is a small planet, meaning
distance no longer matters. Global competition
and the Internet does.
Second, experience and seniority no longer
matter, but performance does. Managers have to
drop the school teacher model, and replace it
with the performance athlete model. McCracken
calls them "knowledge athletes", and claims they
are the drivers of the future.
Third, McCracken is suddenly aware of the
conversion from industrial age management to
information age management, e.g., fast decisions
require delegation of responsibility and
authority. This forces the organization to pass
more information down to the lowest levels of
the organization to prevent chaos. Unless your
organization can do this, all else is lost.
Fourth, for every 100-fold change in technology,
expect a paradigm shift. At today's pace, it
takes less than a decade to implement a 100-fold
change in technology. Expect change every ten
years. The Internet is the current technology
driving a paradigm shift. In another 10 years
something will come along to displace the
Internet.
I did not stay around for Rich Little. I am
sure I missed some valuable insight that only
his giant mind possessed, but I found it
less painful to get in line at the freeway
onramp. While waiting, I jotted this final
notion down: After listening to the best minds
tell SV how it is, or how it is going to be, I
have concluded that nobody is an expert. In
reality, SV is whistling in the dark. The entire
hi-tech industry simply doesn't know the meaning
of life, and never will. Flipping the cover of
my Newton MessagePad closed, I veered into the
fast lane and got home in time to see Larry
King's pre-recorded show.
beach blanket babylon: 1
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