day 38




beach blanket babylon 5: the main event

As the sun began to beat on my head and the

Bayshore traffic began to build up between me

and home, the concert reached the main

event. The industry panel allowed real SV people

to talk. Amelio and McCracken were the only

worthwhile voices, however.

Gil Amelio, fresh from his first 100 days at

Apple, painted a picture of life in the year

2008. It has computers everywhere. They are in

mirrors, cars, houses, roads, telephones,

underwear, etc. The future is apparently very

bright for Intel.

What about Apple? Well, Apple will be doing

software - agent software that will be needed to

make everything work. Amelio quoted Don Norman,

"The most profound technologies are the ones

that disappear." Is he talking about Apple?

Even though they had heard it all before, the

crowd loved it.

McCracken was perhaps the most profound. He

identified four trends that will define SGI into

the future. First, it is a small planet, meaning

distance no longer matters. Global competition

and the Internet does.

Second, experience and seniority no longer

matter, but performance does. Managers have to

drop the school teacher model, and replace it

with the performance athlete model. McCracken

calls them "knowledge athletes", and claims they

are the drivers of the future.

Third, McCracken is suddenly aware of the

conversion from industrial age management to

information age management, e.g., fast decisions

require delegation of responsibility and

authority. This forces the organization to pass

more information down to the lowest levels of

the organization to prevent chaos. Unless your

organization can do this, all else is lost.

Fourth, for every 100-fold change in technology,

expect a paradigm shift. At today's pace, it

takes less than a decade to implement a 100-fold

change in technology. Expect change every ten

years. The Internet is the current technology

driving a paradigm shift. In another 10 years

something will come along to displace the

Internet.

I did not stay around for Rich Little. I am

sure I missed some valuable insight that only

his giant mind possessed, but I found it

less painful to get in line at the freeway

onramp. While waiting, I jotted this final

notion down: After listening to the best minds

tell SV how it is, or how it is going to be, I

have concluded that nobody is an expert. In

reality, SV is whistling in the dark. The entire

hi-tech industry simply doesn't know the meaning

of life, and never will. Flipping the cover of

my Newton MessagePad closed, I veered into the

fast lane and got home in time to see Larry

King's pre-recorded show.

beach blanket babylon: 1 2 3 4



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