day 53




microsoft smells $$s 10: the pda killer app

Yesterday, we showed the technology curves that

indicate when the PDA industry can become a

profitable industry (2005). The winner will be

Microsoft, because its Pegasus will be old

technology rather than new.

Sure, Microsoft will wipe out the competition

like it has before; but even Microsoft cannot

force PDAs onto a mass market until the PDA

killer app comes along. And, of course, this is

the wireless PC that fits into everyone's

pocket. Wireless technology will dominate the

PDA market. After all, why bother if you have to

be connected to a telephone or LAN?

Therefore, the true PDA market will lag behind

the true wireless market by about two years.

Remote access by way of wireless is the key

movement that will revive PDAs. International

Data Corp. projects that USA remote access

revenues will reach $2.7B by 1997. Expect the

mobile market, including wireless

communications, to reach $7B by 1999. Figure 5

gives my 5- and 10-year forecasts based on data

provided by IDC and others.


(a) Revenues From USA Remote Access



(b) Revenues From Worldwide Mobile Market

Figure 5. The mobile client market is on the rapid rise.
(a) Remote-Access Revenues as Estimated by IDC. Sources: PC
Week
, April 3, 1995, p. 20. (b) Mobile Markets as reported in
Internet World, July 1995, p. 36.

If my guess is right, this means the golden age

of PDAs will start around 1997-98. Perfect

timing for Microsoft's Pegasus, but too late for

Apple, Motorola, and General Magic.

microsoft smells $$s 1 2 3 4 5 6 7 8 9



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